Your skincare needs evolve as you age, and your routine should too. In your 40s and beyond, the focus shifts to hydration, collagen support, and targeted treatments for fine lines and dark spots.

Morning Routine

Start with a gentle cleanser, followed by a Vitamin C serum to brighten and protect. Apply a hydrating moisturizer with SPF 30 or higher. Sunscreen is the single most important anti-aging product you can use.

Evening Routine

Double cleanse to remove makeup and sunscreen. Apply a retinol serum to boost cell turnover, followed by a rich night cream with peptides and hyaluronic acid.